Project- researching target audience

The first audience that I'm going to research is the audience of Florida sportsman. Florida sportsman is a very similar to my magazine, the only difference is the Florida sportsman covers all of Florida and my magazine is specific the the Sarasota area. Our magazines are very similar because they both have in depth articles about anything to do with fishing, this means that we should have a very similar target audience. Florida sportsman has a online fishing forum that is very popular for people to share fishing information and learn new information. This forum promotes people to buy the magazine and  introduces a lot of people to the magazine. The magazine can also be found in a lot of tackle shops and boating stores, this technique is effective in making the magazine accessible to there target audience. They also market there product during fishing expos because that is there main audience that reads there magazine and they all gather there to buy products. Florida sportsman uses many persuasive technique like making how to article to apply to new fisherman. They also have fishing articles that they persuade the reader to buy because they make it seem that if you read the article you will catch more fish. Florida sportsman have social media pages to help promote there products and the also print there magazine for people to buy. I would use the advertising in tackle shops because that will be my target audience.