Posts

Showing posts from January, 2018

Project- Research into Bassmaster's target audience

Image
The third magazine that I'm going to research there target audience is Bassmaster magazine. My magazine and there magazine a some similarities like we both target bass fishing, but my magazine covers other types of fishing and is exclusive to Sarasota. Our magazines also have sections about different fishing products and give reviews on them as well as how to article. Bassmaster is a very popular magazine because they don't just make magazines, they have a series of bass fishing tournaments that compete for a lot of money and are televised. They use persuasive techniques by hosting the bass tournaments and exposing the audience to there magazine. They also send of offers in the mail that offer free items with a discount to the magazine if you order now. Bassmaster has a very big website that has interviews with professional bass fishermen and have a live stream of the tournaments they host. They produce print magazines and have social media accounts that market there product. T...

Project- Researching saltwater sportsman's target audience

Image
The next magazine that I'm going to analyze there target audience is Saltwater Sportsman. Saltwater Sportsman and my magazine are very similar because we both target audiences fishing in saltwater although my magazine is also going to cover freshwater and is just going to be exclusive to the Sarasota area. Saltwater sportsman markets there product by sending offers in the mail that say if you sign up for a year subscription they will discount the price and send a free tackle bag. this makes it seem like you are getting a great deal. They also market there magazine in tackle shops to target a specific audience. saltwater sportsman also has a website that pops up when searching stuff about fishing. They use persuasive techniques by discounting there magazine and adding bonus stuff if you buy the magazine. This can encourage someone to buy the magazine because it makes them seem like they are getting a good deal. They also have a very attractive front cover to appeal to the eye and pe...

Project- researching target audience

Image
The first audience that I'm going to research is the audience of Florida sportsman. Florida sportsman is a very similar to my magazine, the only difference is the Florida sportsman covers all of Florida and my magazine is specific the the Sarasota area. Our magazines are very similar because they both have in depth articles about anything to do with fishing, this means that we should have a very similar target audience. Florida sportsman has a online fishing forum that is very popular for people to share fishing information and learn new information. This forum promotes people to buy the magazine and  introduces a lot of people to the magazine. The magazine can also be found in a lot of tackle shops and boating stores, this technique is effective in making the magazine accessible to there target audience. They also market there product during fishing expos because that is there main audience that reads there magazine and they all gather there to buy products. Florida sportsman uses...

Project- revision from feedback

Image
My group member and I received feedback on our article and were given suggestions on what we could revise. The first thing I need to change is the picture on the cover of my magazine is out of proportion. I need to re portion it so that it isn't stretched out and looks more natural. I had also put a light blue background on my articles and it was brought up that its going to cost more to print a color page than a white page. I need to decide if the cost of printing color background is worth the benefit. There was also a suggestion that i need to have a variety of pictures because a lot of my pictures are of snook at night time. So I will need to schedule another photo shoot to have a variety of pictures. Another suggestion that was made is that I should come up with a more creative tittle of my magazine. Right now the tittle is Fishing Sarasota and it is just kind of bland and does a very poor job of catching a readers attention. In the main article I was going to extract a quote a...

Project- use of conventions

Image
my magazine is fishing Sarasota and we are focusing specifically on the Sarasota area. We decided to make issues of our magazine every season.We did this because when we focus specifically on Sarasota there is only a limited amount of content to write about. But, the benefit of making our magazine specific to Sarasota is that we are covering a specific area and anyone who fish's in the Sarasota area will find this magazine useful. we followed some of the standard conventions that we saw in other magazine like we interviewed charter boat companies from the Sarasota area. This is helpful to our magazine because they are fishing almost every day and have the most useful and current information. It also doesn't cost anything to interview them because most captain will give information as long as there charter name is on the article for advertisement. In the table of contents I also put the tide table because that is used in other magazines that I have looked at. Fishing Sarasota is...